Organization: Clearwater Casino Resort | Location: Suquamish, WA
Market: Gaming | Solutions: CastNET
Established in 1995, Clearwater Casino Resort in Suquamish, WA, is home to a waterfront hotel, full-service spa, high-tech meeting spaces, and a casino with table games, slots, dedicated Keno and Poker rooms, and more.
With an extensive remodel and expansion of the property completed in September 2016, wayfinding became an ongoing issue for guests. The staff at Clearwater knew guests would need a way to locate games, restaurants, and other amenities following construction.
During the construction, introduced Clearwater to CastNET so that property could promote restaurants, events, and general marketing messaging to better inform and engage casino guests on video walls and displays around the property. CastNET is an enterprise-class digital signage and wayfinding solution that was developed by Alpha Video.
To further enhance the guest experience and to drive guest the all locations at the property, CastNET’s TouchVIEW product was added. CastNET’s TouchView product displays casino maps on touchscreens that zoom and scroll along with animated walking paths to highlight where the guest would like to go. This digital “you are here” feature, and the ability to show guests where to find their favorite games, amenities, event, and restaurants was exactly what Clearwater Casino Resort was looking for to help their guests.
“Digital signage was the answer,” said Chris Archunde, Director of Marketing for Port Madison Enterprises. “We are encouraged to keep up with technology and this was a good solution for the property and our guests.”
Four interactive kiosks were placed around the property: two on the casino floor, one in the hotel lobby, and one in the resort lobby. Besides property and game wayfinding, interactive menu boards for all six restaurants on the property were included in the wayfinding system. Guests are able to browse food and beverage options for all the restaurants without the experience being “clunky,” says Archunde. Each kiosk also includes event and entertainment information with easy-to-update prices, dates, times, and locations.
In addition to the wayfinding kiosks, Alpha Video integrated video walls and displays around the property to promote restaurants, events, and general marketing messaging to better inform and engage casino guests.
“This is the first greeting people see when they enter the casino,” said Christopher Hart, Graphics Design Manager for Clearwater Casino Resort. “We wanted to have something aesthetically pleasing and easy to update. Guest reaction has been great!”
Hart and Archunde were both surprised to see how many people are walking up and using the machines for not only wayfinding but to browse restaurant options as well. “Guests like being able to search for their favorite machine” and “want more!” says Archunde.
Clearwater Casino Interactive Wayfinding Video Case Study
CastNET is a digital signage and IPTV solution developed by Alpha Video & Audio, a leading national audiovisual integrator for over 45 years. CastNET’s easy-to-use, yet powerful content management software drives messages and motion graphics on thousands of screens around the world. Along with Alpha Video’s award-winning creative team that designs digital signage content, Alpha Video is a one-stop shop for digital signage software, hardware, installation, and content creation.
About Clearwater Casino Resort
Established in 1995, Clearwater Casino Resort in Suquamish, WA, is home to a waterfront hotel, full-service spa, high-tech meeting spaces, and a casino with table games, slots, dedicated Keno and Poker rooms, and more. www.clearwatercasino.com