Choctaw Casino - Durant, OK
CastNET announces the grand opening of Choctaw Casino, Durant. DDG was selected to
design and integrate its digital signage solution, as well as upgrade
audiovisual components, into all eight Choctaw Casinos in Oklahoma. The
casino chain, one of the largest in the Southern United States, entered
into a $3.6 million enterprise-wide deal that utilizes DDG's CastNET
digital signage software to drive the casino's marketing messaging and
gaming initiatives.
Alpha Video's CastNET group,
developer of the CastNET signage solution, provided a flexible,
secure, and efficient advertising system to promote the casino's
marketing, restaurants, hotels, spas, and nightlife with vibrant and
real time messaging. The signage system is utilized by Choctaw to
drive messages related to the casino's menu boards, event center
performances, travel plaza information, conference schedules, point of
sale solutions, and gaming-related marketing. CastNET will also allow
the casino's to control the floor with jackpot celebrations when a
winner hits a jackpot, triggering lights, sound and interruption of
displays with celebrations that excite the entire casino and promote
individuals to continue playing. In addition, numerous interactive
kiosks will be installed for wayfinding purposes, which allow casino
customers to find their favorite game locations and amenities.
"Digital
Display Group's CastNET digital signage solution is providing us with
the technology we need to take our casino marketing programs to the next
level," said Taron Graves, Media Manager for Choctaw Casinos.
Alpha
Video, a leading professional video systems integrator, is also worked
with the Choctaw casino chain to update its entire audiovisual system.
Upgrades include lighting installation, audio, video, and complete
control systems throughout the facility.
Paul Medlin, Associate
Director of Business Development for Digital Display Group, says,
"Choctaw Casinos is one of the first projects industry-wide that will be
integrated with a best-in-class digital signage solution and
audiovisual upgrades from one company. This unique deployment is sure
to truly create an enterprise-wide environment, something that
exceedingly more customers are now requesting in order to improve time
and resource efficiencies, utilizing one platform."
Along with
Alpha Video's state-of-the-art AV components, DDG provided mission
critical functionality to over 230 screens, along with a full range of
services, including: consulting, creative development and strategy,
project management, training, technical support, and full-scale
integration.
